Solid relationships are the foundation of an attorney’s business. Sending a gift is an opportunity to connect with your clients and referral sources beyond the norm.

CLIENT ONBOARDING GIFTS

If you want to make a great first impression – and we know you do - you’re in the right place! Incorporating gifting into your onboarding process can be an incredibly valuable tool to establish a strong, long-lasting relationship with your client.

Your firm’s onboarding process is the first step to building an attorney-client relationship. You have a chance to create reassuring touchpoints that build trust, reinforce your good reputation, and ensure client satisfaction which lead to great reviews.   

Onboarding Gifts Are a Marketing Tool

Gifting is the perfect way to remind clients they’re important to you. 

Sending a client welcome kit is a unique marketing opportunity that allows you to share relevant firm information with a chance for a delightful, memorable surprise. It sets up clients to expect the fantastic experience your firm will deliver.

Welcome Gifts Lead to Referrals

Did you know that 59% of consumers seek a referral for their lawyer? Word-of-mouth is arguably the most effective marketing tool you have.  

A delightful gift reinforces your reputation as a firm that goes the extra mile. Think of it as investing in a massive marketing team, because your happy clients become your advocates in the community. 

Gifts can lead to More Positive Reviews

Let’s face it. We all look at web reviews and judge a business or product based on those stars. It’s critical that your satisfied clients take the time to leave a 5-star review. Here’s where you’re gifting strategy pays off again. A truly memorable gift can turn a loyal client into an actively loyal client. Your former clients won’t hesitate to leave a glowing review online and whenever the opportunity presents itself in conversation.

Gifts Can impact Client Retention

Client churn is a concern in the legal industry. Retaining existing clients, and keeping them happy, is key for firm profitability. Research from Bain and Company shows that even a 5% increase in client retention can increase profits up to 95%! Showing your clients that you've gone out of your way for them can be super impactful and will set your firm apart.

REFERRAL THANK YOU GIFTS

What’s Next? Your client onboarding gifts are rolling out smoothly and you’re seeing the ROI.  How can you capitalize on this successful strategy to maximize impact in other areas? Add thank you gifts for your referral sources! 

These gifts should

• feel personal and special.
• include a handwritten note.
• not feel like a marketing tool.

LETS GET STARTED

Ready to get started? Thoughty is here to help! We take pride in working with law firms of all sizes on their client gifting.

We think of ourselves as an extension of your team. You’re outsourcing the gift design, sourcing, production, assembly, and shipping, and getting the quality of service and communication you’d expect from an in-house employee.

We manage the project from start to finish. We work with you to develop the vision for your gift and create a detailed gift proposal with the products we sourced especially for you, detailing the ways we’ve integrated your brand for maximum impact.

We’ve shipped thousands of client welcome kits and fine-tuned the process so you can relax knowing that your gifts will be packaged with care and shipped to each client on your behalf. For more information, give us a call at 910.632.0408 or contact us here.

LAW FIRM PARTNERS: