Expert Tips for Year-End Corporate Gifting

Expert Tips for Year-End Corporate Gifting

Posted by Anne Tilghman Reiss on

Looking to elevate your holiday gifting game? Our guide is packed with expert advice to help you make the most of your year-end gifts. The December holidays are our favorite time of year, and holiday gifting is what we do best! Whether you're thanking clients or appreciating employees, we’re here to help you plan ahead and make your holiday gifts unforgettable.

1. PLAN AHEAD

It’s never too early to start prepping your holiday gifts. Gifting expresses gratitude and is also an effective marketing tool, fostering goodwill and generating referrals. By planning early, you can:

  • Avoid product shortages: Many of our vendors are small business artisans whose calendars fill up fast. Early planning ensures flexibility in product availability.
  • Secure a gifting partner: We highly recommend outsourcing your gifting! Holiday gifting is like the Super Bowl for gifting companies, so lock in your partner early. They’ll handle everything—design, sourcing, packaging, and delivery—so you can focus on your Q4 goals and enjoy the season.
  • Sidestep shipping chaos: Shipping delays are common during the holidays, but by sending your gifts early, you can avoid these headaches. If local delivery is an option, booking early gives you even more flexibility.

2. SEND AT THE PERFECT TIME

Snack Beak Gift Box - Thoughty

Timing is everything! The right moment can ensure your gift stands out and makes a lasting impact. Here are the three best times to send corporate gifts:

  • Before Thanksgiving: Surprise your clients before the holiday rush with an unexpected "I’m Thankful for You" gift. This thoughtful gesture feels authentic and is sure to leave an impression.
  • Early December: The first week of December is prime gifting time. The festive spirit is just starting, and your gift will arrive before the deluge of holiday packages. Plus, it ensures your gift reaches recipients before they head off for vacation.
  • Early January: One of our favorite times to send gifts! If you miss the December window, don’t stress—January gifts are a fantastic way to start the new year on a high note. Health and wellness gifts, celebration packages, and office essentials are great choices for this time of year.

3. CHOOSE THOUGHTFUL GIFTS

Your gift should feel intentional and personalized. Opt for items that your recipients will enjoy and actually use. Gift companies often create curated holiday catalogs that offer a wide selection of thoughtful, cohesive gifts.

Some ideas:

  • Food gifts: Skip the generic sweet baskets! Instead, pair items that complement each other—coffee with gourmet treats, a cozy blanket with mugs and hot cocoa, or a holiday baking kit.
  • Personalized selections: We offer custom options too, allowing you to incorporate your brand colors or logos subtly into a curated package that feels special.

A thoughtful, well-chosen gift will be remembered long after an impersonal gift card is forgotten!

4. MAKE IT BEAUTIFUL WITH PRESENTATION AND BRANDING

Subtle branding is an excellent way to leave your mark. End-of-year gifts are about appreciation, so weave in your branding with a light touch—like branded tissue, stickers, gift tags, or a personal note on your company’s stationery. Personal touches go a long way in making your gift memorable. Including a handwritten note or a custom message for each recipient shows you’ve put thought into the gift. Whether it’s thanking them for their business, acknowledging their contributions, or wishing them well for the new year, personal messages create a lasting connection.

Presentation matters! Beautifully wrapped packages with elegant bows and thoughtful details elevate the experience and leave a lasting impression.

4. CONSIDER TECH ADD ONS FOR A PERSONAL TOUCH

Include a QR code that links to a special page on your website, a personalized video greeting, or an amazing Spotify playlist. A custom Spotify playlist is a great way to add a personal and thoughtful touch and creates a unique and engaging experience that fosters a sense of community. And you can generate buzz during the holidays by encouraging recipients to share their experience with the gift and foster a sense of community through social media engagement.


Click here for more information about our Corporate and Client Holiday Gift Services. We’d love to help make your holiday gifting effortless and memorable!

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