Holiday gifting is one of the easiest ways to thank the people who have been part of your business all year. It can also become one more project on an already-full end-of-year list.
The good news? Corporate gifting doesn't have to be complicated.
A great holiday gift doesn't need to be extravagant or completely custom. It needs to feel thoughtful, look polished and arrive at the right time. Whether you're thanking clients, celebrating employees or recognizing referral partners, a little planning goes a long way.
Start with who you're gifting
Before choosing a gift, think about the people receiving it.
Are you sending to a large client list? A smaller group of VIP clients? Employees? Referral partners?
The right gift for 150 clients may be different from the gift you choose for ten important referral partners. Starting with your recipient list helps narrow the options and establish a realistic budget before you get distracted by all the possibilities.
Choose something with broad appeal
When you're buying for a group, you probably won't know every recipient's preferences. That's okay.
The best corporate gifts don't require you to know someone's favorite color, hobby or drink order. Look for gifts that feel special but are still easy for a wide range of people to enjoy.
A beautifully packaged collection of treats, something useful for home or the office, or a gift built around a simple seasonal experience can all work beautifully.
Think beyond what's inside the box
Presentation matters.
A gift that arrives beautifully packaged feels intentional before the recipient ever sees what's inside. Branded gift tags, coordinating packaging details and a personal message can connect the gift back to your business without turning it into promotional merchandise.
At Thoughty, we can incorporate your company's branding into the gift presentation while keeping the gift itself focused on the recipient.
Don't underestimate the handwritten note
The note is often the smallest part of a corporate gift, but it can be one of the most meaningful.
Instead of a generic "Happy Holidays," use the message as an opportunity to tell clients you appreciate their trust, thank employees for what they contributed this year, or let referral partners know how much you value the relationship.
Thoughty can handwrite your message and include it with each gift, so even a large gifting program can still feel personal.
Decide when you want your gifts to arrive
Holiday gifts don't all have to arrive the week before Christmas.
Before Thanksgiving
A great option if you want your gift to arrive before the December rush and kick off the holiday season.
Early December
Traditional holiday timing without waiting until inboxes, offices and doorsteps are overflowing with gifts.
January
An often-overlooked option. A January gift can stand out after the holiday rush and start the new year with a thoughtful touchpoint.
Once you know when you want your gifts to arrive, work backward from that date. The earlier you plan, the more flexibility you'll have.
Make the logistics someone else's problem
Choosing the gift should be the fun part. Managing boxes, addresses, packaging and individual shipments shouldn't have to be.
Thoughty's Holiday Catalog is designed to make bulk corporate gifting simple. Choose from a collection of predesigned gifts, send us your recipient list and gift message, and we'll take care of the details, from packaging and handwritten notes to individual shipping.
If you're not sure which gift is right for your list, we'll help with that too.
Ready to cross holiday gifting off your list?
Browse the Thoughty Holiday Catalog to find a gift that fits your recipients and budget. Once you've chosen, send us your list and message and we'll take it from there.
Not sure what to choose? Get in touch and we will be happy to help you find the right option.