It’s always a good idea to show clients how right they were by choosing to do business with you. Showing your gratitude for that decision can transform one deal into lasting loyalty. Simply put, give a little to gain a lot. The return from a well-targeted client gift far outweighs the investment. If client relationships matter to you, there’s no better way to forge and maintain them than with tangible evidence of your appreciation.
Building real good will takes more than stamping your logo on something and passing it out. If your business depends on client relationships, you need to be thoughty. A carefully-selected, well-timed gift can upgrade your client’s experience. Client satisfaction is always great. But making clients eager to share that satisfaction with everyone they know is invaluable. That enthusiasm generates the best kind of referrals: people who are already excited to work with you.